I will put it like this: Even my 72-year-old father (who is aware of nothing about magnificence apart from the occasional face masks I make him strive) has heard of Glossier. The model is simply that well-known. If pressed, he may even record off a couple of of the most important high sellers like Boy Forehead (which he adorably calls “Boy Stuff”), Cloud Paint, and Balm Dotcom. After all, he does have a beauty-obsessed spouse and daughter, however after I requested him when and the place he first heard of the model, his reply was a perturbed, “Do you suppose I reside underneath a rock?” (I think his dependancy to scrolling by his Google feed, however what do I do know?) Anyway, I digress.
Final 12 months, The Reduce reported Glossier’s value at a cashmere-cozy 1.2 billion, and whereas the model is perhaps recognized for its syrupy shimmer and pink packaging aesthetic, it is principally untouchable the place product demand is worried. Everybody is aware of Glossier, and everybody needs it. However in fact, we have now some ideas as magnificence editors.
Regardless of its ironclad following, some merchandise are superior to others (simply being trustworthy!), and as individuals who—fairly