There are few luggage that stand the check of time higher than a Chanel. Particularly, the Chanel 11.12 involves thoughts when one even thinks of an iconic model. Colloquially generally known as the flap bag, the design first got here on the scene within the ‘80s, when Karl Lagerfeld reimagined the home’s signature 2.55 (which was first launched in 1955) with a double-C clasp, diamond quilted leather-based, and a series strap interlaced with leather-based. The remaining is trend historical past.

Courtesy of Chanel

To honor the icon—and leaning into the truth that customers had been extra eager to put money into basic purse kinds in 2020—the French atelier is inserting the 11.12 entrance and heart of its latest marketing campaign. It stars alongside the arms of fashions Anna Mouglalis, Imaan Hammam, Louise de Chevigny, Rianne van Rompaey, and Zoé Adjani in photographs lensed by Inez van Lamsweerde and Vinoodh Matadin.

“In trend, each season every part adjustments so quick, it’s good to see these basic luggage which have been round for therefore lengthy,” mentioned van Rompaey. “It is essentially the most well-known bag on the planet.” Whereas a Chanel bag comes with a steep price ticket, it’s one of many few trend objects you gained’t remorse buying. The bag has a storied fame for retaining its worth over time, making it one of many smartest trend investments you may put on.

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